"Stadiums on the weekends and arenas during the week" is the model for the US leg of the A Head Full of Dreams tour
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The new concert series, whose Oz leg is produced by TEGD, Apollo World Touring and Will Smith's Westbrook, will visit cities including Montreal, Berlin, Taipei and Osaka
By Jon Chapple on 15 Jan 2020
Robbie Williams will inaugurate World Tour, a new global concert series set to debut on Saturday 14 March during the 2020 Australian grand prix.
In his only Australian performance of 2020, the British star will headline World Tour Melbourne, taking place at Lakeside Stadium in Albert Park.
Future World Tour events will visit other major cities in across the globe, according to Paul Morrison, co-founder and chairman of Apollo World Touring – one of the three companies bringing the concept to Australia, alongside promoter TEG Dainty and Will and Jada Pinkett-Smith’s Westbrook Inc.
“We are so proud and excited to be launching World Tour with Robbie Williams in Melbourne,” comments Morrison. “To do this alongside the 25th Formula 1 race to be held in Melbourne makes the occasion ever more special.
“World Tour will feed global audiences hungry for great content, bringing the best in entertainment to provide a unique platform which will celebrate the best that Melbourne and all future cities have to offer.”
According to the new brand’s website, future shows will take place in cities including Berlin, Milan, Montreal, Seoul, Taipei, Osaka and Miami.
“This is the start of an annual addition to the Formula 1 Rolex Australian Grand Prix weekend and we are excited to be bringing Robbie Williams to Melbourne with our partners Apollo World Touring and Australian Grand Prix Corporation for the 25th race,” says TEG Dainty CEO Paul Dainty.
“World Tour will feed global audiences hungry for great content”
Adds Craig Fletcher, GM for motorsports, entertainment and industry at the Australian Grand Prix Corporation: “The Australian Grand Prix Corporation is thrilled to partner with international powerhouse organisations Apollo World Touring, Westbrook Inc. and TEG Dainty to bring the global launch of World Tour to our wonderful city.
“The Formula 1 Rolex Australian Grand Prix 2020 is the ultimate fusion of the world’s best racing, food, glamour and music. This year will mark the 25th race held in Melbourne, which is the perfect occasion to host the inaugural World Tour and global superstar Robbie Williams.”
Williams’s most recent stadium tour, 2017–18’s Heavy Entertainment Show tour, saw him perform to more than 1.5 million people across the world, including at the 2018 FIFA World Cup in Moscow. According to Pollstar, it grossed US$62 million from 31 shows in 2017, ending the year as the 25th-highest grossing globally.
Organisers have also confirmed they will be supporting fundraising efforts towards bushfire relief, with more details announced soon. TEG Dainty and its sister company, TEG Live, have sold more than 70,000 tickets for their own Live Aid-style benefit, Fire Fight Australia, on 16 February.
Tickets for the Melbourne gig are on sale from 10am AEDT on Monday 20 January via TEG’s Ticketek site, with a range of tickets from general admission to the Residence – an exclusive area “offering the best access and unrivalled experiences in close proximity to the action on stage” – available.
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