With Montreux Media Ventures, the venerable festival aims to keep the spirit of Montreux alive year-round, creating custom content for partners
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Keeping the Montreux Jazz Festival spirit alive all year, the festival has partnered with Fairmont Hotels and Resorts, bringing a concert series to hotels worldwide
By Anna Grace on 21 Jan 2020
Switzerland’s renowned Montreux Jazz Festival has partnered with luxury hotel chain Fairmont Hotels and Resort Group to launch the 2020 Fairmont World Tour, a concert series taking place across the group’s 13 global properties.
The tour, which features nu-soul artist Jalen N’Gonda and soul-inspired artist Bobby Bazini, kicks off on 29 January in Rio de Janeiro, Brazil, before visiting cities in North America, Asia and Europe, ending on 7 March in Montreux, Switzerland.
Both artists form part of the non-profit Montreux Jazz Artists Foundation (MAJF) and performed at Montreux Jazz Festival 2019.
The Fairmont partnership is the first project for the newly created Montreux Media Ventures, which launched in December with the aim of keeping the festival’s spirit alive all year round, creating custom content for corporate clients, labels and brands.
“The Montreux Jazz Festival is proud to bring emerging musical talent to audiences all around the world, in a series of exclusive intimate and enriching experiences,” comments Montreux Jazz CEO Mathieu Jaton.
“The Montreux Jazz Festival is proud to bring emerging musical talent to audiences all around the world, in a series of exclusive intimate and enriching experiences”
“This global musical adventure highlights Fairmont’s hospitality excellence, as well as our shared passion for music and commitment to supporting the next generation of artist.”
A Fairmont representative says the group “is thrilled to scale up its partnership with Montreux Jazz Festival”, following a pilot European tour in 2018, which saw Jalen N’Gonda performing at four Fairmont hotels.
“With these exclusive live music activations in partnership with Montreux Jazz Festival, Fairmont will bring young, raw, next generation musical talent to Fairmont guests and visitors around the world.”
John Lennon, Yoko Ono and Ramones are among famous artists to have performed at Fairmont hotels over the years.
More information on the Fairmont World Tour can be found here.
Montreux 2020 will take place from 3 to 18 July, with headliners including Lionel Richie and Lenny Kravitz. Read IQ’s feature celebrating 50 years of Montreux Jazz Festival here.
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