The operator of the longtime home of Eurosonic Noorderslag has a new name which "fits in better with our mission"
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Integro Entertainment and Sport is no more, with the insurance broker rebranding after the rival it acquired in mid-2018
By Jon Chapple on 09 Jan 2020
Integro’s entertainment and sports division has rebranded as Tysers, effective immediately, the leading insurance brokerage has announced.
Integro Entertainment and Sport – formed in 2015 following the acquisition of EIP (Robertson Taylor) – acquired Tysers, an historic insurance wholesaler based in the City of London, in June 2018.
The rebranding comes amid a wider shift across the Integro group, with all areas of its business moving to adopt the Tysers name. The combined business employs over 1,100 employees globally and places close to US$3 billion of insurance premiums.
Tim Thornhill, director of sales for entertainment and sport, comments: “By joining up with Tysers, Integro Entertainment and Sport becomes part of an incredible legacy.
“We’re excited to bring together these leading industry names under the unified brand of Tysers”
“We will continue to provide forward-thinking, nimble solutions for our clients who remain at the heart of what we do.”
David Abraham, Tysers’ head of global broking, adds: “Our Entertainment and Sport business has grown through acquisitions of a number of strong brands, including Robertson Taylor, Doodson, Ellis Clowes, ACJ and Integro.
“We’re excited to bring together these leading industry names under the unified brand of Tysers, celebrating our double centennial in 2020.”
Read IQ’s cancellation insurance feature, which includes contributions from Thornhill and Integro colleagues, in the latest issue, out now.
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