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Etihad agrees naming deal for Flash’s Yas Bay Arena

The soon-to-open 18,000-cap. arena in Abu Dhabi, set to become the UAE's second major indoor concert venue, is now known as Etihad Arena

By Jon Chapple on 09 Jan 2020

Etihad Arena team. L–R: Al Zaabi, Abu Dhabi tourism department head Mohamed Khalifa Al Mubarak, Douglas

L–R: Al Zaabi, Abu Dhabi tourism department head Mohamed Khalifa Al Mubarak, Douglas


Abu Dhabi’s new Yas Bay Arena will be known as Etihad Arena when it opens later this year, following the signing of a naming-rights agreement between Etihad Airways and venue owner Miral.

The US$3.2 billion, 18,000-capacity indoor arena is the first of its kind in Abu Dhabi, capital and the largest of the seven United Arab Emirates.  Operated by promoter Flash Entertainment, Etihad Arena will “host an eclectic variety of events, including sporting competitions, corporate events, cultural performances, concerts and many other appealing activities throughout the year”, according to Miral, the publicly owned property company responsible for developing and managing Yas Island.

In addition to the arena, the 25km² Yas Island is home to Yas Marina Circuit, which hosts the the Abu Dhabi Grand Prix; theme parks including Warner Bros World, Ferrari World and Yas Waterworld; and numerous hotels and retail stores.

Tony Douglas, group CEO of Etihad Aviation Group, says: “It’s an honour to partner with an Abu Dhabi institution such as Miral on this joint venture, which will further promote Abu Dhabi and Yas Island as a hub for entertainment, tourism and culture. Etihad Arena complements our global presence at a number of sporting and entertainment venues, most notably Etihad Stadium in Manchester, home of Manchester City Football Club.

“This new arena will bring an abundance of talent to our capital”

“This new arena will bring an abundance of talent to our capital, providing a diverse range of entertainment options for guests visiting our beautiful city, or for those who call the UAE home.”

“As our national airline with international reach, Etihad Airways is the ideal partner to help position the newly named Etihad Arena competitively on the local and regional map of live entertainment destinations,” adds Mohamed Abdalla Al Zaabi, CEO of Miral. “The new venue will be a significant addition to the unique offerings on Yas Island and in Abu Dhabi, creating unforgettable experiences and helping us deliver on our vision to position Yas Island as a top global destination for entertainment, leisure and business.

“This is a testament to our commitment to grow the tourism industry and achieve our leadership’s vision of economic diversification.”

Etihad Arena will be the second major indoor arena in the UAE, following the recently opened Coca-Cola Arena in neighbouring Dubai. The outdoor 117 Live Arena (formerly Autism Rocks Arena) opened in Dubai in 2016.

 


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