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CTS Eventim partners with O2
Telecoms giant O2, a long-term partner of AEG in the UK, makes its latest move in the live entertainment sector, teaming up with German promoter and ticketer CTS Eventim
By Anna Grace on 16 Jan 2020
Telefónica Deutschland's chief consumer officer Wolfgang Metze
image © Telefónica Deutschland
Live entertainment behemoth CTS Eventim has entered into a multi-year live entertainment partnership with O2, the core brand of German telecommunications company Telefónica Deutschland.
Under the new deal, customers of O2, which has a long-term partnership with AEG in the UK, will gain access to exclusive pre-sales, free streaming and a brand experience at Eventim-promoted events. O2 will also use Eventim Brand Connect media channels, including newsletters, display ads, banner advertising and social media pages to broadcast its message.
The partnership is designed to run for several years.
“By forging this new partnership between CTS Eventim and O2, we are entering into a long-term strategic partnership,” says Eventim CEO Klaus-Peter Schulenberg.
“We have gained a strong partner in CTS Eventim, one who pursues the same philosophy as ourselves”
“It is a prime example of how we can create great products and unique value for our partners and customers with our combination of many years’ experience in the live events business and our ticketing operations.”
“We have gained a strong partner in CTS Eventim, one who pursues the same philosophy as ourselves, namely to do our best for the best,” comments Wolfgang Metze, chief consumer officer at Telefónica Deutschland. “For O2, these are the customers, for CTS Eventim the concertgoers, and our aim is to draw their attention to our brand by offering fantastic moments.”
Dr Frithjof Pils, vice president live entertainment and international growth and managing director of Eventim Brand Connect, adds that the collaboration is “probably the biggest branding partnership in the German live entertainment industry”.
The deal signals the latest move by O2, the naming rights partner of London’s 20,000-capacity O2 Arena, into the live entertainment space, following its partnership with music-focused virtual reality company MelodyVR in October. It is also the naming partner of most UK venues operated by Academy Music Group (majority owned by Live Nation), including the O2 Academy Brixton, O2 Shepherd’s Bush Empire and O2 Forum Kentish Town.
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