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Dutch concert revenue up 25% in 2019

Research shows that 2.9 million people attended “large concerts” in the Netherlands in 2019, with Amsterdam’s Ziggo Dome receiving the most visitors over the year

By Anna Grace on 21 Jan 2020

Mojo partners with Vodafone for virtual concert platform

Amsterdam's Ziggo Dome recorded the highest footfall of any venue in 2019

image © Shirley de Jong/Wikimedia Commons (cropped)

New figures have shown that over 2.9 million people attended large concerts (over 3,000-cap.) in the Netherlands in 2019, a 16 % rise from the year before, with Amsterdam’s Ziggo Dome recording the highest footfall of any venue in the country.

The findings, presented by research agency Response and the Association of Events Makers (VVEM) at Eurosonic Noorderslag last week, show revenue generated by live music events equalled €165 million in 2019, a 25% rise from the year before.

According to the VVEM, the revenue increase is due in part to a 7% growth in the number of large concerts in the Netherlands last year, “regular price increases” and a rise in the tax levied on live event tickets from 6% to 9%. Ticket prices rose on average by 7% in 2019, to €56.60.

The 17,000-capacity Ziggo Dome in Amsterdam was the most-visited concert venue, welcoming over one million fans in 2019

The 17,000-capacity Ziggo Dome in Amsterdam – the city that took 75% of the national large concert market share – was the most-visited concert venue, welcoming over one million fans in 2019. Afas Live (6,000-cap.) offered 80 live events over the year, the highest number of any venue, and reported the second highest number of visitors at 412,000.

Mojo Concerts, which celebrated its 50th year in 2018, remained the “most important” concert promoter according to the report, with Amsterdam-based Friendly Fire recording the most growth.

Dutch singer Marco Borsato sold the most tickets of any artist, attracting 240,000 fans, with André Rieu’s concerts at the Vrijthof in Maastricht and Guus Meeuwis’ shows in Eindhoven also proving popular with 150,000 and 135,000 tickets apiece.

Photo: Shirley de Jong/Wikimedia Commons (CC BY-SA 3.0)


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