Private-equity firm Waterland has rolled ICO, Friction, Atomic Soul, Blixten & Co and Maloney Concerts into a new pan-Scandinavian company, set to sell 1m+ tickets a year
Sign up for IQ Index
The latest industry news to your inbox.
Sneve, formerly a national promoter with Live Nation, joins PE-backed All Things Live as a senior promoter based in its Oslo office
By Jon Chapple on 02 Dec 2019
Odd Inge Sneve, a 16-year veteran of Live Nation Norway, has joined All Things Live as a senior promoter in its Oslo office, effective today (2 December).
Sneve (pictured), who joined Live Nation in its production department and advanced to national promoter, brings hundreds of shows’ worth of experience to All Things Live, which launched this time last year.
All Things Live, backed by private-equity firm Waterland, was formed in December 2018, combining ICO Concerts and ICO Management and Touring (Denmark), Friction and Atomic Soul Booking (Norway), and Blixten & Co and Maloney Concerts (Sweden), and has since added Weekend Festival (Finland). The combined company has an annual revenue of around €85 million and approximately 70 employees in Denmark, Norway, Sweden and Finland.
“Odd is one of the best guys in the business. But in addition to being great guy, he is a great promoter and a proper music person,” comments All Things Live head promoter Mark Vaughan. “He’s been doing this a long time and knows every facet of the promoting business. We think he and the fantastic range of acts he works with will be a perfect fit at All Things Live.”
“Live Nation has been a great home for a number of years, but it’s time for a new challenge”
Adds Sneve: “Live Nation has been a great home for a number of years, but it’s time for a new challenge. Watching what Peer [Osmuundsvaag] and Mark have been able to achieve in the last few years, firstly as Atomic Soul and now All Things Live, is very impressive, and I’m excited to join them and see how we can all take things even further together.”
All Things Live promotes 3,000 shows a year across the Nordic countries. Next year, its Oslo office will stage concerts for acts including Taylor Swift, Rammstein, Celine Dion, Green Day and Nick Cave.
In June 2018, All Things Live Norway/Atomic Soul promoted the record-breaking Eminem show in Oslo, where he performed to a massive 55,000 people at Oslo Sommertid.
Get more stories like this in your inbox by signing up for IQ Index, IQ’s free email digest of essential live music industry news.