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Montreux Jazz Festival launches media company

With Montreux Media Ventures, the venerable festival aims to keep the spirit of Montreux alive year-round, creating custom content for partners

By Jon Chapple on 09 Dec 2019

Nicolas Bonard, CEO of Montreux Media Ventures, with festival CEO Mathieu Jaton

Nicolas Bonard (left), CEO of Montreux Media Ventures, with festival CEO Mathieu Jaton


Aiming to “evolve the festival from an annual event […] to an international media company sustainable in itself”, Montreux Jazz Festival has announced the launch of Montreux Media Ventures, which will develop year-round content and events for corporate clients, labels and brands.

The new company, registered in April, will draw upon the festival’s expertise and vast audiovisual catalogue (which includes more than 11,000 hours of live music) to “deliver true 360° music experiences” for its partners, according to Montreux Media Ventures’ CEO, Nicolas Bonard.

“Innovation, both creatively and technologically, will drive our content strategy,” says Bonard, formerly of MTV, Vice Media and the Discovery Channel. “We are collaborating closely with talent, from musicians to star directors, to shoot our live content in a new, creative way with full cinematic production capabilities.

“Our ambition is to go behind the scenes, generate fascinating stories and truly immersive music content, with our audience always at the centre of it all.”

“Innovation, both creatively and technologically, will drive our content strategy”

One of the company’s first projects is a a 13-date world tour with the Fairmont Hotel Group, which will see live performances in hotels in the US, Europe, Asia and Brazil, with content produced “for social media, long-form video and more”.

Montreux Media Ventures is also producing content for the festival, including interviews and backstage footage, as well as its own documentaries, live-streamed concerts, podcasts and vinyl releases.

Mathieu Jaton, CEO of Montreux Jazz Festival, comments: “At Montreux Jazz Festival, the artists are up close and personal with their fans, which encourages unique moments. The festival is a special playground for the artists, who sometimes rethink their concerts just for Montreux. It’s that spirit of intimacy and creative freedom that we want to share through our global content development.”

Montreux 2020, the Swiss festival’s 54th edition, will take place from 3 to 18 July. Read IQ’s feature celebrating 50 years of Montreux Jazz Festival here.

Montreux at 50

 


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