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LN strengthens Latam presence with DG Medios stake

Live Nation has acquired a majority stake in Chilean promoter DG Medios, marking “an important step” as the company continues to expand its footprint in Latin America

By Anna Grace on 16 Dec 2019

LN strengthens Latam presence with DG Medios stake

DG Medios recently promoted an Iron Maiden show at Santiago's Julio Martínez Prádan National Stadium


image © DG Medios

Live Nation has acquired a majority stake in independent Chilean concert promoter DG Medios, as the live entertainment behemoth further strengthens its foothold in Latin America.

The stake adds to majority shareholdings for Live Nation in Argentina’s DF Entertainment, Brazilian festival Rock in Rio and major Mexican promoter Ocesa Entertainment.

IQ calculates that Live Nation has taken a majority shareholding in 19 promoters, festivals and other live music-related businesses worldwide this year.

Santiago-based DG Medios, which was founded by well known regional promoter Carlos Geniso, sold over 330,000 tickets last year and has promoted shows by U2, Rolling Stones, Guns N’ Roses, Paul McCartney and Justin Bieber.

“DG Medios is another important step in expanding our footprint across Latin America”

According to the International Ticketing Yearbook 2019, the promoter is one of a number of local players, along with Lotus and Bizarro, that contribute to “the health of Chile’s live music market”.

Live Nation has co-promoted with DG Medios owner Geniso, who will continue to oversee all operations at the company, for tours by the likes of Bon Jovi, Bruno Mars, Phil Collins, Depeche Mode and Harry Styles.

Live Nation president and CEO Michael Rapino says he is “thrilled to be in business with legendary Chilean promoter Carlos Geniso”, adding that, “DG Medios is another important step in expanding our footprint across Latin America.”

Geniso comments that: “Teaming up with Live Nation will give us access to resources that will be instrumental in growing our substantial roster of shows even further. The DG Medios team and I are excited to provide even more memorable experiences for fans.”

 


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