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Decade’s End: Phil Rodriguez’s 2020 predictions

The Move Concerts chief says he sees further consolidation ahead, with the biggest opportunities in developing markets

By Gordon Masson on 20 Dec 2019

Phil Rodriguez, Move Concerts

Phil Rodriguez: “The most important challenge is to keep music important and relevant”

As we enter the new decade, IQ caught up with leaders from the global live music business to reflect upon the development of the industry over the past ten years, as well as looking forward to what we can expect in the 2020s.

Following Wednesday’s Q&A with UTA’s Neil Warnock and yesterday’s chat with AEG’s Jay Marciano, in the hot seat today is Phil Rodriguez, founder and CEO of Move Concerts, who talks festivals, data, industry consolidation and more…


IQ: Consolidation has been a constant theme of this decade. Looking ahead, how do you see the balance between the industry’s key corporations and the remaining independent players?
PR: I believe there’s room for everyone in the food chain. Independents have to up their game and focus on whatever their particular strengths may be.

As with everything in life, one size does not fit all.

One of the great success stories of the last decade has been the growth of the festival market. In terms of format, scale and programming, how might the festival scene develop in the coming years?
Some will remain, others will fade away… and the great ones will evolve with with the times.

What, in your opinion, are the most significant developments (positive and/or negative) in the live music industry over the past ten years?
Data. The amount of data that is now available, and will certainly grow in the future, is fantastic.

Long gone are the days of calling the local record store to check on sales!

“The amount of data that is now available, and will grow in the future, is fantastic”

The growth of the live business has been impressive in the last decade and the current level of investment by financial institutions seems to indicate that they think that growth will continue. Where do you see those growth opportunities, and how do you predict this growth will compare to this decade?
International expansion and consolidation on all fronts: promotion, venues and ticketing.

To continue the growth curve the emerging international markets hold the most potential for growth.

Looking ahead, what do you perceive will be the biggest challenges for the live music sector in the 2020s?
There are so many fronts – ticketing, international expansion, and worldwide stability, both politically and economically – but the most important challenge is to keep music important and relevant to the next generations. Everything else springs from that.

What are your own personal highlights from the last decade?
The creation and growth of Move Concerts in five years – plus my daughter going to graduate school for her master’s degree!


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