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Deutsche Entertainment is increasing its UK presence with a 75% stake in Nottingham's Gigantic, which sells more than 1m tickets annually
By Jon Chapple on 16 Dec 2019
German live entertainment group DEAG is to acquire a 75% stake in Nottingham-based ticket agency Gigantic, significantly bolstering its UK ticketing business.
Founded in 2007, Gigantic is one of the UK’s largest independent ticket sellers, with some two million registered customers and annual sales of more than a million tickets (via Gigantic.com).
The acquisition – via DEAG’s MyTicket UK (MyTicket Services Ltd) subsidiary – will create synergies between MyTicket.co.uk and MyTicket platforms in Germany and Austria, including expanding the number of non-DEAG-promoted events for which the Berlin-based company sells tickets, according to a DEAG statement.
Gigantic founders Mark Gasson and James Woodward remain shareholders and will continue to manage the company on a long-term basis.
DEAG (Deutsche Entertainment AG) says it expects the number of tickets sold via MyTicket.de, MyTicket.at and MyTicket.co.uk to increase organically to over 1.1 million in the 2019 financial year, with that number growing to 2m+ following the acquisition of Gigantic.
“MyTicket will become DEAG’s fastest-growing business segment and an important earnings driver in 2020”
“MyTicket will thus become DEAG’s fastest-growing business segment and an important earnings driver in 2020,” says the company.
“We are extremely proud that we have established and maintained consistent growth for Gigantic in a competitive marketplace. We now look forward to continuing this growth alongside the committed team at MyTicket,” say Gasson and Woodward in a joint statement.
A MyTicket spokesperson adds: “MyTicket is delighted to be working with Mark and James, who have built a company with a reputation for providing reliable, customer-focused and honest ticketing. Gigantic will remain an independent company and will continue to do great work for promoters, festivals and customers throughout the UK.”
DEAG is the majority owner of leading UK promoter Kilimanjaro Live. Recent acquisitions in the UK, DEAG’s second-largest market, include theatrical producer Flying Music Group, which it bought in late 2017, and Scotland’s Belladrum, which it acquired via Kilimanjaro the following year.
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