The new name, says the 15,500-cap. UK arena, reflects the venue's transformation "into a destination in its own right" as its naming deal with Barclaycard ends
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NEC Group’s Arena Birmingham provided audio description for the first time at Marvel Universe Live!, enhancing the experience of blind and visually impaired fans
By Anna Grace on 18 Dec 2019
NEC Group’s 15,800-capacity Arena Birmingham offered audio description to its visitors for the first time at the Marvel Universe Live shows on 5 to 8 December.
To provide the service, Arena Birmingham partnered with VocalEyes, a charity supporting blind and partially sighted people’s access to the arts. The implementation of audio description followed a request from a customer whose sons are visually impaired.
A team of describers, who view an early performance of the show and prepare a script, offered real-time narration via headsets, making the show more accessible to those with all levels of visual impairment.
“It meant so much to my family that we were able to enjoy Marvel Universe Live! with audio description,” comments Claire Eccles, the customer who requested audio description at the arena. “My sons are both severely visually impaired and love coming to live events, but it’s often hard for them to work out what’s going on. I try my best to explain but it’s difficult.”
“We believe that blind and partially sighted people should have the best opportunities to experience the arts, and it’s great to work with a venue the size of Arena Birmingham to offer audio description”
Eccles adds that, “the smiles when they put the headsets on said it all. They can’t stop talking about the fantastic time they had – it made such a difference to their experience. I can only hope more local venues will follow suit.”
According to Emma Ball, operations manager at Arena Birmingham, both the venue and Resorts World Arena, “put a relentless focus on ensuring our world-class entertainment is as accessible as possible for our broad and varied audiences.”
The arenas have introduced British Sign Language interpreters to shows over the past year, with audio description being “the next logical step”.
“We believe that blind and partially sighted people should have the best possible opportunities to experience and enjoy both the arts and heritage, and it’s great to work with a venue the size of Arena Birmingham to offer audio description to even bigger audiences,” says Michael Kenyon from VocalEyes.
“They are the first arena to come on board with us and to be able to help bring a show of this scale to life is very exciting for us.”
NEC Group arenas also recently committed to rolling out teams of mental health first aiders across a number of shows.
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