Alda Events, which has organised AMF in partnership with former sister promoter ID&T since 2013, is going solo
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Saga Festival, set to feature over 150 electronic music acts, will debut in the Romanian capital on 5–7 June 2020
By IQ on 04 Dec 2019
Leading dance music promoters Insomniac and Alda have announced the launch of a new three-day festival in the Romanian capital, Bucharest.
Saga Festival, billed as the first major music festival in Bucharest, will take place from 5 to 7 June 2020 and promises performances from more than 150 artists over three stages.
Alda and Insomniac, based in Amsterdam and Los Angeles, respectively, have been partners since October 2018, when majority Live Nation-owned Insomniac acquired a 50% stake in Alda.
Insomniac has produced more than 2,000 events since 1993, including Electric Daisy Carnivals in North America, Japan, China and Mexico, and Nocturnal Wonderland, the US’s longest-running dance music event. Alda, meanwhile, is behind events including A State of Trance in Utrecht, New Horizons in Germany (a JV with CTS Eventim) and Amsterdam Music Festival, the Netherlands’ largest indoor music festival.
According to the partners, Saga marks “a new beginning for the eastern European festival scene” and “a landmark moment for the people of Bucharest, serving as the city’s first-ever major music festival of such impressive scale”.
The festival additionally promises an “immersive storytelling experience” alongside the over 350 shows.
Tickets for Saga go on sale this Friday (6 December), priced from 99 lei (€21).
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