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20 before 2020: Live Nation buys into Malaysia’s PR Worldwide

Live Nation Entertainment becomes the biggest promoter in Malaysia with the acquisition of a controlling interest in PR Worldwide's live events division

By Jon Chapple on 19 Dec 2019

PR Worldwide has previously partnered with LN on shows by Bruno Mars, Why Don't We and Lewis Capaldi

PR Worldwide has previously partnered with LN on shows by Bruno Mars, Why Don't We and Lewis Capaldi


Live Nation has acquired a controlling interest in the live entertainment division of PR Worldwide, one of Malaysia’s leading live events promoters, in its second acquisition announced this week and the 20th of the year.

Established in 1999, PR Worldwide is one of the most prominent promoters in the Asia-Pacific region, having previously worked with Live Nation on tours including Bruno Mars, Lewis Capaldi, Why Don’t We, Jim Jeffries and Charlie Puth. It has also promoted shows by the likes of Ed Sheeran, Mariah Carey, Imagine Dragons, Russell Peters, Shawn Mendes and Disney on Ice in its own right.

The pre-Christmas buy-in to PR follows the acquisition earlier this week of Chile’s DG Medios. IQ calculates that Live Nation has taken a majority shareholding in 20 promoters, festivals and other live music-related businesses so far this year across Asia (One Production, PR Worldwide), Australia (Moshtix), North America (Embrace PresentsNeste Event MarketingLevitateSpaceland PresentsBonnaroo, Groot Hospitality), Europe (Planet EventsBlockfestTons of RockAntwerps SportpaleisPDH MusicGo AheadRewind FestivalHög Agency) and Latin America (Rock in RioOcesa Entertainment, DG Medios).

“We are extremely proud to be taking our long-standing relationship with Live Nation to the next level,” comments Para Rajagopal, founder and CEO of PR Worldwide. “It gives us a unique opportunity to continue PR Worldwide’s 20-year commitment to the development of the Malaysian live entertainment industry. Together, we can strengthen Malaysia as one of the major live entertainment destinations while giving both artists and fans the very best live experiences.”

“We are excited to add yet another market to our Asia-Pacific network, which enables us to become the leading international concert promoter in Malaysia”

“Asia continues to be an extremely important region for growth and opportunity for Live Nation. By joining forces with PR Worldwide we are excited to add yet another market to our Asia-Pacific network, which enables us to become the leading international concert promoter in Malaysia,” says Paul Antonio, president of Live Nation Asia and Middle East.

“It is our pleasure to welcome Para Rajagopal and his team to the family and we look forward to working with them to service artists and offer unforgettable live experiences to fans across the region,”

Live Nation has Asia-Pacific offices in Shanghai, Hong Kong, Tokyo, Seoul, Singapore, Taipei, Bangkok, Melbourne, Sydney, Brisbane and Auckland. Earlier this year, the company announced its expansion to Singapore by acquiring leading promoter One Production and made senior appointments to its growing business in China.

It also recently launched Live Nation Connects, a creative marketing agency based in Hong Kong.

 


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