Joel Crouch, the ticketing platform's first general manager for the UK and Ireland, aims to create "an authentic local business" in the British Isles
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New partnerships with Ticketmaster, Eventbrite and See Tickets allow YouTube users in the UK and Ireland to discover and buy concert tickets through the platform
By Anna Grace on 27 Nov 2019
Music fans in the UK and Ireland can now discover live concerts tickets on YouTube, following new partnerships with Ticketmaster, See Tickets and Eventbrite.
As of this week, those watching videos on official artists channels will see ticket listings for live music performances throughout the UK and Ireland. By clicking the ‘Tickets’ button, fans can purchase tickets directly from one of YouTube’s ticketing partners.
YouTube’s ticketing integration first launched with Ticketmaster in the United States in 2017, later expanding with Eventbrite in 2018 and rolled out across Canada, Australia and New Zealand.
UK-based See Tickets, which is commonly regarded as the country’s second largest ticketer according to the International Ticketing Yearbook 2019, is the newest addition to the YouTube partnership list.
“As online viewership and engagement continues to grow, we want to help artists keep fans updated and sell more tickets to their live shows”
“At YouTube, we are focused on both making music more accessible to fans and bringing more revenue to artists on the platform, so are delighted to bring our successful ticketing feature to the UK and Ireland,” comments Roz Mansfield, YouTube artist partnerships manager, UK and Ireland.
“As online viewership and engagement continues to grow, we want to help artists keep fans updated and sell more tickets to their live shows. We hope this new feature helps connect fans with not only the global artists they love, but also with breakthrough local talent.”
Paul Everett, head of music at Eventbrite UK says YouTube is a “fantastic addition” to its list of global distribution partners.
“This latest partnership represents an incredible opportunity for our independent organisers across the UK and Ireland, enabling them to integrate their events on our platform with their YouTube artist profiles, and to surface tickets directly to the massive audience engaging with music there,” adds Everrett.
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