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Twickets partners with Andrew Lloyd-Webber’s Palladium

The capped-price ticket resale platform has signed its first theatre client in the shape of LW Theatres, which operates the Palladium, Theatre Royal Drury Lane and more

By IQ on 22 Nov 2019

LW Theatres' London Palladium

LW Theatres' London Palladium


image © LW Theatres

Via a new partnership with Twickets, Andrew Lloyd-Webber’s LW Theatres has became the first theatre operator in the UK to offer consumer friendly face-value ticket resale across its venues.

Tickets purchased via LW Theatres box offices can now be resold via Twickets’ website or mobile app for no more than the price originally paid, offering an alternative to traditional secondary ticketing sites.

LW Theatres, formerly Really Useful Theatres, operates seven London venues: Theatre Royal Drury Lane, Cambridge Theatre, Adelphi Theatre, Gillian Lynne Theatre, the Other Palace, Her Majesty’s Theatre and the 2,286-capacity London Palladium, which is popular live music venue.

Launched in 2015, Twickets has worked with artists including Adele, Stormzy, Ed Sheeran, Arctic Monkeys, Mumford and Sons and the 1975, and facilitated the ethical resale of more than half a million fans’ tickets. The LW partnership is its first official tie-in with a UK theatre group.

“Our goal is always to improve the ticket-buying experience, fill venues and keep customers happy”

Rebecca Kane Burton, CEO of LW Theatres, says: “We continue to strive to not only offer our customers an incredible experience, but also help them when things don’t go to plan. Providing a safe, secure and easy way to resell tickets is best practice and yet another step LW Theatres is taking to innovate and improve theatre-going.”

The UK is in the midst of a market shift away from rip-off secondary ticketing platforms and towards capped consumer friendly resale services,” Twickets’ founder, Richard Davies, adds.

“I am proud Twickets is at the forefront of this change, and delighted we can extend our service to theatre-lovers via this groundbreaking partnership with LW Theatres. Our goal is always to improve the ticket-buying experience, fill venues and keep customers happy.”

In addition to its UK base, Twickets is active in Australia, Canada, Germany, New Zealand, the Republic of Ireland, Spain and the US.

 


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