Ticketfly will add 48 new venues and promoters to its Canadian roster with the acquisition, announced earlier today
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The US staging giant, which takes full control of Brilliant, has an "equal focus on spectacle, design, employees and customers", says the latter's MD, Ben Brooks
By Jon Chapple on 06 Nov 2019
Tait has acquired Brilliant Stages, the UK-based supplier of staging and design solutions to Coldplay, Take That, Spice Girls, Shawn Mendes and more, for an undisclosed sum.
Tait – founded in 1978 as Tait Towers – designs, constructs, manufactures and operates stages and installations for clients including the Rolling Stones, U2, Taylor Swift and Cirque du Soleil from its HQ in Lilitz, Pennsylvania. The company, minority owned by Providence Equity Partners, in June acquired UK motion-control company Kinesys.
Brilliant Stages (Brilliant Topco Ltd) was established in Wakefield, Yorkshire, 1983 and has also worked with Hugh Jackman, the Dubai Mall and the Virgin Racing Formula 1 team.
Brilliant will remain a standalone brand for the time being, though the “combined management teams see the value of building a global brand” and say “branding decisions will […] be clarified in the coming months”.
“Culturally we are 100% aligned”
Ben Brooks, managing director of Brilliant Stages, says: “We have built the brand brick by brick with an equal focus on spectacle, design, employees and customers. That is what makes being part of Tait a perfect match; culturally we are 100% aligned.”
“This really is a perfect cultural match,” adds Adam Davis, chief creative officer of Tait. “We are excited to share with Brilliant our technology, assets and lessons learned over our 40 years in the live event business. We found a true partner in Brilliant and share a deep belief in delivering excellence to our customers and their fans.”
In addition to Tait, Providence Equity Partners’ live events investments include festival operator Superstruct Entertainment, UK venue manager Ambassador Theatre Group (ATG) and event tech conglomerate Patron Technology.
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