The British mobile ticketing firm is to take its booking fee-free, refund friendly model stateside, initially in California
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See is growing its footprint in North America, where the company has “found a rich seam in indie venues and festivals", according to global CEO Rob Wilmshurst
By Jon Chapple on 04 Nov 2019
Five years after its stateside launch, See Tickets will open a new US office, in Nashville, Tennessee, this autumn.
Vivendi-owned See has tripled its business in the US since its acquisition of Flavorus from the ailing SFX Entertainment in mid-2016, and counts Countryfest, Americanafest and Gulf Coast Jam festivals among its country and roots music clients.
Rob Wilmshurst, See Tickets’ global CEO, says: “We remain opportunistic where and when we expand. The US is doing great business and has found a rich seam in indie venues and festivals.” The company opened its first US office, in LA, in 2014.
“In Nashville, Chris will build on our existing relationships and provide the right care to our clients”
The Nashville office, See’s 15th, will be opened by Chris Donohue, the company’s vice-president of business strategy and partnerships in North America. He will split his time “assisting with growth and product development for the company’s growing operations in North America”, according to a statement.
Boris Patronoff, CEO of See Tickets North America, comments: “We are fortunate to have someone of Chris’s tremendous experience and insight to open our Nashville office. In Nashville, Chris will build on our existing relationships and provide the right care to our clients.”
Globally, UK-headquartered See Tickets sold 20 million tickets in 2018, across offices in the UK, the US, France (where Digitick was recently rebranded as See), Germany, Spain and Portugal.
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