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Europact, an initiative aimed at boosting the profile of undiscovered European talent, is rolling out across a select number of European Arena Association member venues
By Anna Grace on 15 Nov 2019
The European Arenas Association (EAA) has launched the Europact programme, introducing branded live performance spaces for showcasing European emerging talent across EAA member arenas.
The initiative is part of the EAA’s strategy to support current European Commission initiatives that aim to build and strengthen the music industry across the continent.
Europact, a self-funded programme, will first be launched as a pilot scheme across a limited number of arenas. The spaces will offer opportunities for undiscovered artists to make themselves known to EAA member audiences.
An EAA spokesperson tells IQ the space dedicated to Europact performances will depend on the arena: ” If the artist can carry it there may be opportunities for an opening mainstage exposure, otherwise the space may be in lobby or bar areas,” they say. “Other multi-day events may also offer a platform.”
“The European Union is dedicating large amounts of resources to the European music sector in recognition of its talent potential and creative capacity and we are delighted to be able to offer our infrastructure and know-how in order to support these efforts,” comments John Langford, who was named EAA president in October.
“We have created Europact in order to contribute to building a sustainable European talent pipeline”
Olivier Toth, CEO of EAA member arena Rockhal (6,500-cap.) in Luxemburg, adds, “We have created Europact in order to contribute to building a sustainable European talent pipeline and to encourage the distribution of new music across national borders. Our aim is for the initial pilot scheme to become an established and recognised industry platform able to offer opportunities to young artists for many years to come.”
The EAA’s 35-arena strong portfolio includes venues in 22 countries, which collectively host over 2,500 events annually and attract 20 million fans a year.
Live music was the driving force behind the success of European arenas in 2018, as explained in IQ’s recent European Arena Yearbook, produced in partnership with the EAA and the UK’s National Arena Association (NAA).
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