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YouTube-conquering Blackpink become biggest K-pop act

The Korean four-piece, who this week racked up 1bn YouTube views for ‘Ddu-Du Ddu-Du’, outstrip BTS in digital popularity, according to Viberate

By IQ on 13 Nov 2019


image © YG Entertainment

After their song ‘Ddu-Du Ddu-Du’ earlier this week become the first by K-pop act to surpass a billion views, girl group Blackpink are officially the hottest Korean pop export, outranking even BTS when it comes to online buzz, according to Viberate.

Using data drawn from streaming services, social platforms and official artist websites, Viberate found that Blackpink (pictured), signed to YG Entertainment, just edge out the Big Hit-signed boy band to become the most popular K-pop act.

According to the platform, “it’s a close call, but the answer is Blackpink. Blackpink tops BTS in Viberate’s overall rankings, as well as their mainstream pop and Asianpop rankings, which are calculated according to digital popularity on Twitter, Instagram, Spotify, SoundCloud, and YouTube.”

Not surprisingly, it continues, “YouTube is where Blackpink especially dominates, with 4.5 billion yearly views and of course the recent ‘Ddu-Du Ddu-Du’ benchmark. BTS only surpasses Blackpink in Twitter followers and SoundCloud popularity (where Blackpink has no presence).”

Courtesy of Viberate, here’s how the K-pop titans stack up:

Viberate BTS vs Blackpink

Viberate, one of the first wave of music-focused cryptocurrencies, started out as an Airbnb-like service which promised to cut out the agency middle man and connect unsigned musicians (who would be paid in Viberate’s native crypto, the vibe) with a database of those who might want to book them.

Two years on, its creators are focused on building blockchain-powered database that maps the entire live music business, including artists, music venues, booking agencies, festivals and other music events. Dubbed the ‘IMDb of music’, Viberate allows artists, music professionals and fans to add artist/agent/venue/festival profiles to its database; following review by a team of around 80 ‘curators’, the submitters are rewarded with cryptocurrency.

Following news that its biggest stars would go on a touring hiatus, BTS’s management company, Big Hit Entertainment, recently announced plans to hold global auditions for a new girl band, to rival the likes of Blackpink and Twice.


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