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ATG expands into UK arenas with new Swansea venue

Providence Equity-backed Ambassador Theatre Group is boosting its live music offering, as building begins on a 3,500-cap. arena in Swansea, UK

By Anna Grace on 27 Nov 2019

ATG expands into UK arenas with new Swansea venue

ATG UK business manager Claire Dixon (left) & content development director Katy Arnander in Swansea


The construction of a new 3,500-capacity arena in Swansea, Wales, began today (Wednesday 27 November) as part of a £1 billion regeneration of the city centre.

Swansea Arena, opening in 2021, is the latest live music venue in the Ambassador Theatre Group (ATG) portfolio, in addition to the Stockton Globe, which is reopening next year.

With almost 50 entertainment venues, Providence Equity-backed ATG hosts acts including Pet Shop Boys, Snow Patrol and Emeli Sandé in the UK, Lionel Richie, Al Green, Lauryn Hill and Lenny Kravitz in the US and Bonnie Tyler, FKA Twigs and Sinead O’Connor in Germany.

ATG also operates the UK’s most visited theatre website ATGtickets.com and overall sells around 11 million tickets a year.

“ATG has nearly 30 years’ experience of managing venues but this is an exciting moment that sees us expanding our portfolio to UK arenas”

“We have been working with Swansea Council for a period of time now to make the Arena a world class venue for music, comedy, conferencing and events in South Wales,” comments Mark Cornell, CEO of ATG.

“ATG has nearly 30 years’ experience of working with councils and managing venues but this is an exciting moment that sees us expanding our portfolio to UK arenas following our success across the UK, US and Germany.”

“Swansea Arena is an incredibly exciting addition to ATG,” adds Katy Arnander (pictured), ATG content development director. “The new arena will be at the forefront of our music, comedy, events and exhibitions strategy as well as presenting new content like gaming and esports which is a perfect fit for such a technologically advanced arena.”

The arena is funded by Swansea Council and part-funded by the £1.3bn Swansea Bay City Deal.

For update of when tickets go on sale at Swansea Arena, join the mailing list here.

 


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