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AEG has announced American Express as the new naming rights partner for British Summer Time Hyde Park, adding to existing partnerships at APE, the O2 and LA Live
By Anna Grace on 22 Nov 2019
American Express is the new presenting partner for AEG festival British Summer Time (BST) Hyde Park, taking over from Barclaycard.
The new partnership, brokered by AEG Global Partnerships, sees the festival take the name American Express Presents BST Hyde Park. Cardmembers will have pre-sale access to tickets to all of the BST shows, as well as on-site benefits.
The festival, which last year saw headline performances from Celine Dion, Stevie Wonder, Barbra Streisand, Robbie Williams and Florence and the Machine, will return in 2020 after securing a new two-year agreement with the Royal Parks for the use of Hyde Park.
“American Express is a valued partner of ours and I’m thrilled that the success of our relationship has expanded to the new signing of our flagship festival,” comments Paul Samuels, executive vice president of AEG Global Partnerships.
“They offer Cardmembers and fans access to the very best events and the addition of American Express Presents BST Hyde Park, will further connect fans to unforgettable live AEG experiences.”
“American Express is a valued partner of ours and I’m thrilled that the success of our relationship has expanded to the new signing of our flagship festival”
Brandy Sanders, vice president of global entertainment partnerships and experiences at American Express adds that the company is “excited to bring American Express Experiences to the heart of London culture”.
The collaboration between AEG and American Express began 15 years ago and has developed into a multi-faceted, global partnership with over 100 venues, sports teams and events across five continents, including LA Live, AEG Presents Global Touring, the O2, Mercedes-Benz Arena, Stockholm Globe Arena, Accor Hotel Arena Paris, All Points East and Brisbane Entertainment Centre.
Launched by AEG in 2013, the BST concert series has featured acts including the Rolling Stone, Paul Simon, Justin Bieber, Taylor Swift, the Cure, Bon Jovi, Michael Bubler and Roger Waters.
BST last year received a gold status from charity Attitude is Everything for its commitment to improving accessibility and implemented a range of sustainability initiatives for its most eco-friendly edition yet.
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