TM, EB introduce YouTube ticket sales in Australia

Ticketmaster has rolled out its integration with YouTube down under, allowing Australian fans to buy tickets from concert listings in the video streaming app.

Initially available only to US consumers, the TM-YouTube tie-up was announced in November 2017, and sees upcoming concert dates listed under artists’ music videos, with the option to click through to the Ticketmaster website to make a purchase.

“Ticketmaster’s priority has always been to make it easier for you to discover events and get tickets into your hands, and thanks to our expanding partnership with YouTube, Ticketmaster is making it easier than ever for Australian fans to discover and get tickets to concerts and live events showcasing the artists they love,” reads a Ticketmaster Australia statement.

“Artists’ official YouTube channels, such as the Teskey Brothers’, now have their Australian concert event listings and ticket purchase opportunities integrated right into their pages.

“It’s natural to continue expanding our successful international partnership to fans in Australia”

“Every year, Ticketmaster delivers more than 500 million tickets to fans across 30 countries. And since Ticketmaster and YouTube both serve massive audiences of music lovers around the world, it’s natural to continue expanding our successful international partnership to fans in Australia.”

Also taking advantage of the changes at YouTube Australia is Eventbrite, which is also extending its existing partnership with Ticketmaster to Australia.

The company, which also owns Ticketfly, says since launching in October last year it has seen more than 500 venues and festivals taking advantage of the integration.

“Australia is home to so many exciting live music venues, festivals and artists, which is why we’re thrilled to be one of the first markets outside North America to benefit from this partnership,” comments Josh McNicol, acting general manager of Eventbrite Asia Pacific.

“Eventbrite’s integration with YouTube helps connect Aussie music fans with the artists they love at their favourite local venues and makes the discovery and purchase of tickets easy – which is a win-win for venues, artists and fans alike.”

“We’re thrilled to be one of the first markets outside North America to benefit from this partnership”

A Ticketmaster gif showing how it works, using the Teskey Brothers’ ‘So Caught Up’ video, is shown below:

According to Google-owned YouTube, the platform now covers more than 90% of ticketing market in the US, having recently added a partnership with AEG’s AXS to existing deals with Eventbrite and Ticketmaster.

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