Ticketmaster launches accessible tickets online

Ticketmaster has launched online tickets sales for disabled fans in the UK, allowing customers to buy accessible tickets online for the first time.

Ticketmaster’s online booking validation process allows fans with accessibility requirements to purchase the correct tickets easily. Customers who make an online accessible order are asked to submit their requirements, such as a seat for a personal assistant, a wheelchair-accessible space or access to the best location to view sign language interpretation, via their Ticketmaster account. All information will be saved for future purchases.

The system will be rolled out for upcoming events as Glasgow’s Scottish Event Campus (SEC) venues, which include the 13,000-capacity SSE Hydro, Glasgow and Motorpoint Arena Cardiff.

“At Ticketmaster we believe equal access to live entertainment is paramount,” comments Ticketmaster UK managing director Andrew Parsons.

“We knew we had to do more for disabled fans and our team has worked hard on this ground-breaking technology that endeavours to make ticket buying simple for all. Every fan should have the same access to the events they love, it’s an ongoing process and one we continue to prioritise.”

“This is real progress for millions of disabled fans who are entitled to a variety of ways in which they can book their tickets”

A recent survey compiled by music accessibility charity Attitude is Everything (AIE) found that 83% of disabled gig-goers have been deterred from buying tickets due to inaccessible booking systems. Many reported paying extra to be able to buy a ticket online, or having no option to purchase online at all.

Suzanne Bull MBE, CEO of the charity, says she is “delighted” that accessible tickets are now available online.

“This is real progress for millions of disabled fans who are entitled to a variety of ways in which they can book their tickets,” says Bull. “In designing their new service, Ticketmaster has worked closely with us and our Ticketing Without Barriers Coalition to achieve the five steps to inclusive ticketing that we set out in our February 2018 State of Access report. We wish them every success.”

The new system will roll out across more events, venues and countries in the near future.

Motorpoint Arena Cardiff and Ticketmaster UK were among nominees for AIE’s Outstanding Attitude Awards this year.

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