After 15 years, sponsor and co-founder Heineken will hand over naming rights to the Amsterdam venue to software developer AFAS
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The 7,500-capacity UnimedHall in Sao Paulo has welcomed artists including Oasis, Kylie and BTS since opening at the turn of the millennium
By Jon Chapple on 21 Oct 2019
Brazil’s Time 4 Fun (T4F), the largest live entertainment company in South America, has secured a new naming-rights agreement for its venue in Santo Amaro, Sao Paulo.
The 7,500-capacity theatre formerly known as Credicard Hall is now called UnimedHall, with health cooperative Unimed becoming its naming sponsor for the next five years.
Since opening in 2000, UnimedHall has hosted performances by artists including Oasis, Kylie Minogue, Avril Lavigne, Demi Lovato and BTS.
T4F’s other venues include the KM de Vantagens Hall (8,450-cap.) in Rio de Janeiro and the Renault Theatre cinema in Sao Paulo.
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