The alliance, an initiative of Irving Azoff and Tim Leiweke's Oak View Group, sees member venues pooling resources to increase revenue and sponsorship opportunities
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Five venues belonging to D.Live group in Germany join Oak View Group’s International Venue Alliance, as the venue association begins its expansion into continental Europe
By Anna Grace on 01 Oct 2019
Oak View Group (OVG) has announced another founding member of its International Venue Alliance, in the form of Dusseldorf-based venue operator D.Live.
The five D.Live member venues – the alliance’s first from continental Europe – are the Merkur Spiel-Arena (54,000-cap.), Iss Dome (13,000-cap.), Mitsubishi Electric Halle (7,500-cap.), Castello Dusseldorf (3,000-cap.) and outdoor cinema Alltours Kino.
“We’re delighted to see the OVG International Venue Alliance develop and expand into continental Europe with the addition of the D.Live group of venues,” says OVG’s International president Sam Piccione.
“We’re delighted to see the OVG International Venue Alliance develop and expand into continental Europe with the addition of the D.Live group of venues”
“As with Silverstone and NEC Group,” continues Piccione, “we’ll be helping D.Live venues deliver world-class events, content and corporate partnerships. Dusseldorf is an important city in the live event space and we appreciate their trust and vision to join the OVG International Venue Alliance.”
D.Live CEO Michael Brill comments that the group’s membership to the International Venue Alliance “will ensure we grow our market position and we are looking forward to seeing the success of the Alliance as it develops.”
The partnership is the latest in a series of developments for OVG. Prior to launching its International Venue Alliance in September, OVG established its UK-based international division in March; announced its first European venue – the Santa Giulia arena in Milan in June; and confirmed its interest in building a major new concert venue in Manchester in August.
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