The 15,500-capacity Helsinki venue, Finland's largest, previously had a deal with Eventim-owned Lippupiste
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Google-backed Humanitix, an Australian ticketing startup using booking fees to support educational charities, has partnered with social media giant Facebook
By Anna Grace on 28 Oct 2019
Humanitix, a ticketing startup donating all profits from booking fees to charity, has announced an event ticketing partnership with Facebook.
The integration of Humanitix with the social media platform means users can simultaneously launch events on both platforms.
“It’s a really big deal for us because it takes a long time to get an integration like that over the line with Facebook,” Humanitix co-founder Joshua Ross told Pro Bono News. “Hopefully there’ll be more to come in terms of the opportunities to partner with them.”
Sydney-based Humanitix, founded in 2016 by Ross and Adam McCurdie, directs all profits from booking fees – 4% transaction price plus AUD$0.99 – to educational programmes in Australia and overseas.
The ticketing service has donated over AUD$380,000 (USD$259,000) to charity and processed more than AUD$9 million ($6m) in ticket sales.
“There’s billions of dollars in these booking fees and no one likes them but event organisers put up with it because they need to do it,” explains the Humanitix co-founder.
“We think there’s a massive opportunity in ticketing, where fees can be more modest, and you can have the best of both worlds”
“Our objective isn’t to make booking fees zero, it’s to solve inequality through education programs. But we think there’s a massive opportunity in ticketing, where fees can be more modest, and you can have the best of both worlds.”
Last year, the company received AUD$1 million ($682,000) in grant funding from the Google Global Impact Challenge and a $1.2m ($819,000) grant from the Atlassian Foundation.
“Humanitix has become the fastest growing ticketing platform in Australia and New Zealand,” comments Australian communications and arts minister, Paul Fletcher. “It’s great to see Facebook getting behind them. This support will help Humanitix to keep on with its mission to make a difference in our community.”
The ticketing service has worked with the likes of Sydney Youth Orchestra, UN Women and Football Federation Australia, the Grounds of Alexandria and Illawarra Folk Festival. Most events currently serviced by Humanitix have a capacity of under 20,000, although the platform is capable of catering for larger events.
Humanitix operates in Australia and New Zealand, with plans to expand to the United States within the next year.
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