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With their new JV, Phil Rodriguez-led Move and Nelson Albareda's Loud and Live "come together to be a leader in live entertainment across the Americas"
By Jon Chapple on 09 Oct 2019
Move Concerts, the largest independent promoter in Latin America, and US entertainment and sports company Loud and Live have announced a joint venture to pool their resources across North, Central and South America.
With over 40 years of live entertainment experience, Move has promoted shows by global icons including Ed Sheeran, the Rolling Stones, U2, Katy Perry, Phil Collins, Bruno Mars and Iron Maiden. It has offices in Argentina, Brazil, Colombia, Chile, Peru, Costa Rica and Puerto Rico.
Move CEO Phil Rodriguez says the partnership “brings two companies together that complement each other. I have full respect for what Nelson has built over the years, and for his drive and vision. He’s building a great team and we share the same ethos: quality before quantity.”
Loud and Live’s entertainment division has produced and managed national tours, festivals and concerts in the United States, working with the likes of Pitbull, Ricky Martin, Chainsmokers, Steve Aoki, Luis Fonsi, Calvin Harris, Roberto Carlos (pictured), Juan Luis Guerra and Franco De Vita.
“t’s a genuine pleasure to be partnering with such an experienced and highly-regarded industry veteran”
“I admire Phil for what he has built and accomplished, and it’s a genuine pleasure to be partnering with such an experienced and highly-regarded industry veteran,” comments Nelson Albareda, CEO of Loud And Live. “We’re looking forward to building off our individual successes in North and South America, as we come together to be a leader in live entertainment across the Americas.”
“We’re extremely proud and excited to be joining forces with Move, and ultimately to leverage our respective resources and capabilities to provide a broader service offering and experience to artists, sponsors and fans,” adds Albareda.
In addition to collaborating on live entertainment content, the JV will be offering brands sponsorship opportunities around live events across the region.
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