New Finnish live entertainment and sports arena Garden Helsinki has partnered exclusively with Ticketmaster Finland
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CTS Eventim’s Finnish arm, Lippupiste, will be the ticketing partner for Helsinki’s 36,000-cap. Olympic Stadium, when it reopens later this year
By Anna Grace on 11 Oct 2019
CTS Eventim-owned Lippupiste has signed a five-year ticketing and marketing agreement with Finland’s largest venue, the Helsinki Olympic Stadium.
The deal makes Lippupiste one of the main partners of the 36,000-capacity Olympic Stadium, which is due to re-open later this year following renovation works.
“We are in the process of creating a new type of event culture in Finland in which consumers come not only to attend a concert or watch a game but to enjoy a comprehensive experience,” says Lippupiste MD Ari Palhamo.
“The renovated Olympic Stadium will be a place for meetings throughout the year, and we are extremely glad about this cooperation. Together, we will have many opportunities to serve the public and offer new types of experiences.”
“We are in the process of creating a new type of event culture in Finland”
Ari Kuokkanen, MD of the Olympic Stadium adds that Lippupiste is “playing an important role as a service provider and partner for the new era” of the stadium.
Speaking to IQ for the International Ticketing Yearbook 2019, Lippupiste sales director Mari Hatakka commented on the potential in Finland for offering full-service partnerships to venues, due to “diminishing funds in the public cultural sector”.
Lippupiste is the leading ticketing provider in Finland, followed by Ticketmaster Finland and local brand Tiketti, selling around 18,000 tickets per year.
Last year, the company signed a ten-year ticketing rights deal with the 13,500-seat Tampere Deck Arena, due to be completed in late 2021. Fellow Helsinki venues Hartwall Arena (15,500-cap.) and the future Garden Helsinki (16,000-cap.) are serviced by Live Nation-owned Ticketmaster Finland.
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