Events, which uses an algorithm to recommend user-created clips from gigs and sporting events, is similar to Snapchat's Live Nation- and AEG-backed Live Stories
Sign up for IQ Index
The latest industry news to your inbox.
SAFE@Festival, which allows audience members to share their location if they feel ill or unsafe, joins other festival-focused innovations SmartMap and Share Your Schedule
By Jon Chapple on 30 Oct 2019
Festyvent, the UK technology firm for the live industry, has announced the launch of its all-new enhanced app features for music festivals and live events.
First up, and leading the way, is SAFE@FESTIVAL, which will allow members of the live audience to alert friends to their exact location if they fall ill or feel vulnerable. The friends contacted will be able to track the sender of the message live for 60 minutes on Google Maps, using either GPS coordinates or the what3words identifier.
David Jacobs, founder and CEO of Clarifi Media, comments: “We have become increasingly concerned that festivalgoers can sometimes get into difficulties and need to alert and communicate their exact location to friends or the festival emergency services as fast and simply as possible. We are convinced that this new feature will help people to feel SAFE@FESTIVALs and enjoy what they came for – the music, the experience and the festival vibe!”
But SAFE@FESTIVAL is only one in a long list of new and improved capabilities. Festyvent’s new SmartMap gives fans an accurate geographical location, better orientation and sense of direction on the festival ground. It achieves this by overlaying a custom drawn map on an actual map and creating a distinct festival-country space. The map offers customisable pins which can also be associated with a brand or location and open the relevant screen in the app when pressed.
“We place the audience’s engagement with the festival at the core of our thinking”
In addition, it presents Share Your Schedule – another audience experience-enhancing feature, which received a unanimously positive response when tested with selected festivals this past season. Engagement with the festival increased manifold and take-up was way above expectations. The feature essentially allows people to share their schedules with friends so that they can see the performances or activities that they are attending. Moreover, it allows the festival to create a curated journey through the festival or to invite artists to create their personal tour of the festival.
Festyvent’s operations director, Olivier Zucker, says: “We place the audience’s engagement with the festival at the core of our thinking and are continuously looking how we can improve audience experience and engagement. This is great for the audience and benefits the festival by providing multiple data points on the audience’ preferences and interests.
“A lot of thoughts have gone into how festival organisers are planning their festivals with the need to adapt and combine events. The result is Festyvent’s Permanent MultiApp Architecture, which offers the possibility to cross-sell events through an app structure which can be updated dynamically without the need to release a new app for each festival season.”
Established in 2014, Festyvent is a London-based technology company, developing apps for audience engagement and enhanced customer experiences at live events. Festyvent has worked with major festivals in the UK, Europe, South Africa, North America and Australia. For more information, visit festyvent.com.