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Eurosonic partners with PlayPass

Groningen-based showcase festival and conference Eurosonic Noorderslag announces partnership with NFC payment provider PlayPass

By Anna Grace on 23 Oct 2019

Eurosonic partners with PlayPass

PlayPass CEO and co-founder David De Wever

Eurosonic Noorderslag (ESNS), Europe’s largest showcase festival for emerging talent, has partnered with cashless payment provider PlayPass.

Festivalgoers, delegates and artists will be able to make payments at all 42 ESNS locations using an NFC wristband, mobile wallet or payment card. All payment options will be accepted on a single, PlayPass-provided point-of-sale device.

Each attendee will be issued with a personalised, electronic wristband upon registration at the event. Funds can be loaded onto the wristband via PlayPass self-service top-up kiosks or the Payconiq mobile application for visitors from the Netherlands and Belgium.

PlayPass will also invite event organisers attending ESNS to take a behind-the-scenes look at its technology and operations.

“We are very proud to become a partner to Eurosonic Noorderslag and are extremely excited to be showcasing new capabilities at such a prestigious event”, says David De Wever, CEO and co-founder of PlayPass.

“We believe that the features we are presenting at Eurosonic will be a true game-changer for the live events industry”

“We believe that the features we are presenting at Eurosonic will be a true game-changer for the live events industry and we look forward to showing promoters how they can yield significant gains, both financial and in visitor loyalty, through intelligent use of our technology and the invaluable data it generates.”

“ESNS believes it is important to lead the way in innovations in the music industry,” says Dago Houben, managing director of ESNS, which first introduced cashless payments in 2013.

“It is now time to make the next step and improve on every aspect. With the state-of-the-art system that PlayPass provides, we feel confident improving the quality of payments and services on all levels and for all involved,” adds Houben.

ESNS 2019 attracted over 42,000 guests from 44 countries, including 4,100 conference delegates and representatives from 423 festivals. The event showcased 342 acts across more than 40 stages.

The 35th of edition of ESNS will take place from 15 to 18 January 2020, with a special emphasis on the Swiss music scene. Conference tickets are available here at the late rate of €365.


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