Caroline Burruss, who was VP of national media and sponsorship at Live Nation Entertainment, is tasked with securing new brand partnerships for AEG Live
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Former WME and Topgolf exec Nickole Raymond Tara joins AEG’s global partnerships division to oversee sponsorship and brand deals for the company’s assets worldwide
By Anna Grace on 30 Oct 2019
The global partnerships division of AEG has appointed Nickole Raymond Tara to the newly created position of senior vice president, global portfolio.
In the new role, Raymond Tara will drive sales revenues for AEG in New York, where she will be based, and internationally. She will also curate multi-property partnerships with brands and companies looking to capitalise on AEG’s global portfolio, which includes venues such as the LA Staples Center and the O2 Arena in London; music festivals like Coachella and Stagecoach; and sports franchises including LA Kings and LA Galaxy.
“It’s a privilege to work with the one-of-a-kind portfolio of assets that only AEG affords its partners,” comments Raymond Tara. “Throughout my career, I’ve long admired the accomplishments of my new colleagues at AEG and cannot wait to work alongside such an incredible and award-winning team.”
“Nickole’s impressive track record makes her an ideal executive to deliver partnerships on the tremendous portfolio of assets we have at AEG”
“Nickole’s impressive track record makes her an ideal executive to deliver partnerships on the tremendous portfolio of assets we have at AEG,” says Andrew Klein, managing director of AEG Global Partnerships.
Raymond Tara joins AEG from sports entertainment company Topgolf, where she helped form deals with Dell Technologies, AT&T, Audi, Coca-Cola and more. Prior to Topgolf, Raymond Tara worked for talent agency WME.
The new senior vice president of global portfolio will report to AEG Global Partnerships chief operating officer Nick Baker and managing director Klein.
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