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UK industry gets dirty for Nordoff Robbins

The great and the good of the UK's music business raised over £50k for the music charity at the first Music Mudder challenge in London

By Jon Chapple on 13 Sep 2019

The final Music Mudder obstacle and finish line

The final Music Mudder obstacle and finish line

image © Nordoff Robbins

Companies from across the British music industry, including live businesses AEG Presents, CAA, Columbo Group, Dice, Echo Location Talent, ITG, Kilimanjaro Live, Live Nation, Solo Agency, UTA and WME, raised more than £50,000 for music charity Nordoff Robbins in today’s inaugural Music Mudder event.

Taking place this morning (13 September), Music Mudder consisted of a 10km (6.2mi) run and 20 military-style obstacles. Originally conceived as a team-building exercise by Paradigm agent Tom Schroeder, it soon grew into a wider event, with companies sending teams of ten to compete at Bromley Golf Centre in south London.

“We wanted to do something great to raise money, but something that was different to the other brilliant music industry charity events,” said Schroeder before the event. “The reaction and support has been amazing, and hopefully we can raise a ton of money, and this can become an annual event.”

“The reaction and support has been amazing”

And raise a ton of money they did: according to event host Jolyon Rubinstein, Music Mudder raised more than £50,000 for Nordoff Robbins, with record labels and management companies among the other firms getting involved.

Live Nation’s Joe Schiavon sent IQ the below pic showing the victorious LN team. A special mention, he says, must be given to promoter Steph Van Spronsen, who “twisted her ankle literally right at the start, but still finished the course like a boss!”

Live Nation Music Mudder team

Here’s Tom Schroeder and his winning Paradigm team, looking rather less muddy than the Live Nation squad…

Paradigm Music Mudder team

… and, courtesy of Raw Power Management’s Phil Birch, an illuminating before-and-after look at the UTA London runners:



Also in celebratory mood were the CAA London team, as snapped by music touring agent assistant Michelle Ronquillo:


Anyone we’ve missed? If you’ve got a photo you want to send us, email [email protected] to have your muddy triumph immortalised here forever…


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