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TEG launches live family entertainment arm

In the next step in becoming a “global live entertainment business”, Sydney-based TEG pools branded family entertainment assets to create TEG Experiences

By Anna Grace on 18 Sep 2019

TEG launches family entertainment arm TEG Experiences

TEG Experiences MD, Dustin Lockett


image © TEG

Australasian live entertainment powerhouse TEG has announced the creation of a new content division, TEG Experiences, bringing together its family entertainment, experiential and exhibitions businesses.

The division, a “new force in live family entertainment”, is part of TEG’s global growth strategy, following its recent acquisition of UK-based promoter and venue operator MJR Group.

Dustin Lockett will lead TEG Experiences as managing director. Lockett brings two decades of live entertainment experience to the role, previously serving as commercial director of BBC Studios ANZ and director of Seven West Media’s Red Live Events and Touring.

TEG chief executive Geoff Jones, who has worked with Lockett “several times before”, says he is the “perfect fit” to run TEG Experiences. Lockett will be based in Sydney and starts on 16 October.

Jones, who will produce the family content in partnership with global brands across Asia-Pacific, Europe and North America, comments: “TEG is Asia Pacific’s leading ticketing, live entertainment and technology business and now we are focused on becoming a global live entertainment business.

“TEG is Asia Pacific’s leading ticketing, live entertainment and technology business and now we are focused on becoming a global live entertainment business”

“The formation of TEG Experiences marks the next phase in that strategy. TEG is Australasia’s leader in live family entertainment and of the top three businesses of its kind globally in the fields of theatrical and experiential events. Now is the time for us to build on that position and pool our branded family entertainment assets.”

In addition to producing an array of new and alternative content, TEG Experiences will incorporate existing TEG divisions: live family entertainment show producer Life Like Touring, activation zone supplier the Entertainment Store and Lego-based installation creator Brickman Exhibitions.

Anton Berezin and Theresa Borg, who founded Life Like Touring and the Entertainment Store 20 years ago, are departing their roles as managing director and creative director of the divisions.

Borg will continue to work with TEG as a director and writer on future projects, while Berezin will seek a career as a performer.

TEG organises more than 200 live events a year through its owned promoters, TEG Dainty and TEG Live, and sells more than 28 million tickets annually via Ticketek, one of the ‘big two’ Australasian ticketing companies according to the International Ticketing Yearbook 2019.

 


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