A group of investors led by Deutsche Finance has acquired the west London venue, thought to be the target of a bid by Madison Square Garden Company, for €330m
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Shows by Hatsune Miku, Richard Ashcroft, Skepta and Jay Park make up Olympia London’s newly bolstered live music programme
By Anna Grace on 03 Sep 2019
The 10,000-capacity Olympia London is widening its live music programming, with upcoming performances from Korean-American rapper Jay Park and UK grime artist Skepta.
The historic event space, which first opened its doors in 1886, attracts more than 1.6 million visitors annually.
Investors including Deutsche Finance International and Yoo Capital purchased Olympia in 2017 for €330 million, following reports that the Madison Square Garden Company (MSG) was eyeing up the London venue. MSG unveiled plans for a new future-facing London arena, MSG Sphere, in February.
After a short hiatus, live music programming is again becoming a focus for the venue.
“Olympia London is perfectly placed to host music concerts within our existing calendar of events,” says venue director Gillian Kiamil. “We are fortunate to not only have the flexibility, but also the capacity to welcome up to 10,000 people standing at any single gig.”
“Olympia London is perfectly placed to host music concerts within our existing calendar of events”
Hatsune Miku, a Japanese singing synthesiser taking the holographic form of a blued-haired, 16-year-old girl, played at Olympia in December, followed by former Verve frontman Richard Ashcroft in May.
Korean-American hip hop artist Jay Park is performing at the venue as part of his Sexy4eva tour on October 20, before an SJM-promoted Skepta show on November 29.
According to the venue director, concerts are “operationally very different” to other Olympia events, which include trade conference Blockchain Live and the London Dentistry Show. However, adds Kiamil, “the satisfaction we get from seeing fans really enjoying themselves while watching their icons perform live at Olympia London is priceless.”
Over the years, the venue has played host to the Jimi Hendrix Experience, Status Quo, Rod Stewart, the Cure, the Animals and Pink Floyd.
More recent concerts to take place in the venue include the Chemical Brothers in 2008, Bloc Party in 2009 and Primal Scream in 2010.
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