The second edition of ITY – the world's most comprehensive guide to the international ticketing business – is now available as a free digital resource
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ITY – the must-have global ticketing industry resource – is back, with extensive country profiles and features on ticket tech, major market moves and industry innovators
By Anna Grace on 17 Sep 2019
The International Ticketing Yearbook 2019 (ITY), the latest comprehensive review of the state of the global ticketing industry, is now available to read in print and online.
The print issue of ITY 2019 will be distributed along with the recently published IQ 85, providing in-depth profiles of 44 key global markets and features exploring the best in ticketing technology, innovative paperless ticket solutions and the impact of consolidation across the ticketing sector.
Following on from the success of last year, ITY 2019 contains figures for the estimated value of live music ticket sales in each market and a projection of sales for four years’ time. The statistics, taken from PricewaterhouseCoopers (PwC) year-end estimates, signal the 20 markets that are expected to gross the most from ticket sales in 2019, with the United States, Germany and Japan leading the pack.
“Dynamism and innovation” continue to characterise the sector, according to editor James Drury, with “modernising forces” overhauling the ticket buying process in Brazil, Scandinavia, Hong Kong, Mexico, Poland and Singapore, among others.
Advances in facial recognition and augmented reality technology, the growth of “subscription-based models” and the “explosion in mobile ticketing” are among the most exciting of recent developments, according to Drury.
“New tech is not only helping combat fraud, but also means there can be a better understanding for who is attending events”
“New tech being used by ticketing firms is not only helping combat fraud, but also means there can be a better understanding for who is attending events,” says Drury. “This offers exciting opportunities to understand audiences better and provide better services and experiences as a result.”
Consolidation of the ticketing sector is also put under the microscope in the new edition of ITY.
“The last 12 months have seen some significant acquisitions, not least CTS Eventim’s move into France, and Live Nation Entertainment’s buy-out of Mexico’s Ocesa Entertainment,” writes Drury, stating that the “two big-money developments” could have “wide-reaching impact”.
The fight against secondary ticketing also rumbles on, as promoters and ticketing executives in Norway, Spain, the Netherlands, Luxembourg, Japan and Italy voice their discontent with the continuation of for-profit resale.
The print edition of the International Ticketing Yearbook is free to subscribers of IQ Magazine (subscribe here), and will be distributed at events including Reeperbahn Festival in Germany, Eurosonic Noorderslag in the Netherlands, Moscow Ticketing Forum in Russia, Ticket Summit and Intix in the US, LatAm in Chile and the Ticketing Professionals Conference in the UK over the next 12 months.
Read the digital copy of ITY 2019 below:
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