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FKP Scorpio acquires Swedish promoter Woah Dad Live

Germany's FKP has grown its footprint in Sweden by absorbing Håkan Hellström promoter Woah Dad Live, led by ex-Luger execs Niklas Lundell and Joel Borg

By Jon Chapple on 05 Sep 2019

Woah Dad has sold out four Ullevi stadiums with Håkan Hellström

Woah Dad Live has sold out four Ullevi stadiums with Håkan Hellström


image © Woah Dad!

Through its Swedish division, FKP Scorpio has acquired Stockholm-based promoter Woah Dad Live.

FKP Scorpio Sverige, part of the Hamburg-based FKP Scorpio group, has taken a 100% stake in Woah Dad Live AB, formerly a division of Telegram Studios’ record company/booking agency, Woah Dad!.

As part of the deal, Woah Dad Live executives Niklas Lundell and Joel Borg, formerly of Live Nation’s Luger, join FKP Scorpio Sverige as shareholders and board members. The two companies will jointly produce and promote all future events, with Woah Dad Live retaining its identity.

FKP, majority owned by CTS Eventim, is one of Europe’s leading festival and concert promoters, while Woah Dad Live has worked with artists including Robyn, Juice Wrld, Håkan Hellström, Post Malone and Asap Rocky. Its festival brands, meanwhile, include Smash Fest and Daze Days.

The new partners have already begun working together: FKP and Woah Dad are jointly promoting four shows by Hellström at Ullevi stadium in Gothenburg, each with a capacity of around 70,000, which sold out in a matter of hours.

“We are happy to welcome new members to the FKP Scorpio family”

Other joint projects include two Rammstein stadium shows and Björk’s concert at the Ericsson Globe arena this September.

“FKP Scorpio has a stable backbone and a well organised structure that will be perfect for us now when growing and taking more ground over here,” says Lundell. “We’ll bring new ideas and many years of experience in the Scandinavian market into our partnership.”

Folkert Koopmans, managing director of FKP Scorpio, which has been active in Sweden since 2011, adds: “We have been working with Woah Dad Live before and are proud of what we have achieved and accomplished. We want to be the best partner for our artists and for the fans.

“The expertise in our teams when it comes to the Scandinavian market will help us to reach this goal. We have a lot to look forward to and are happy to welcome new members to the FKP Scorpio family.”

 


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