Reading Festival, which this year grows to accommodate 105,000 festivalgoers per day, has sold out with more than a month to go
Sign up for IQ Index
The latest industry news to your inbox.
800 festivals and agency professionals are confirmed for the sold-out 5th edition of the International Festival Forum
By Anna Grace on 13 Sep 2019
The fifth edition of the International Festival Forum (IFF) has sold out in advance of the 24 to 26 September event, with 800 delegates attending from 40 markets, 40 agency showcases and a keynote interview with Rock Werchter’s Herman Schueremans.
The invitation-only event for festival bookers and booking agents takes place in Camden, North London. This year’s edition has doubled the amount of networking space around the main venue, Dingwalls, and introduced pop-up agency offices on both days.
“We’ve grown a bit again this year, so have had to pay off a few market stall holders to make room,” says ILMC MD and IFF co-founder Greg Parmley. “Looking back over the last five years we’ve been very lucky – not just with the weather, but fortunate to have had tremendous support from our agency partners, many who’ve backed IFF since year one.”
Partner agencies on IFF include 13 Artists, ATC Live, CAA, ITB, Paradigm, Primary, Solo, WME, UTA and X-ray Touring. Artists confirmed to perform during the various agency showcases include Squid, Sports Team, Life, Happyness, Chinchilla, Niklas Paschburg, Easy Life and multi-platinum-selling rockers the Darkness.
“We’ve grown a bit again this year, so have had to pay off a few market stall holders to make room”
Conference topics at IFF 5 include festival billing, consolidation, competition from new market entrants, gender splits on line-ups, and niche events, while the IFF Keynote interview is Rock Werchter founder and Live Nation Belgium head Herman Schueremans.
With IFF reaching a milestone fifth edition, amongst the various dinners and events is a joint birthday party on Thursday 26 September with European metal festival behemoth Wacken Open Air (30 this year), and Japan’s Summer Sonic (20 this year).
Other new elements at the event include Knowledge and Green Hubs featuring innovative suppliers and sustainability experts, while hosted speed meetings and a delegate portal return for the third year, supported by the Department of International Trade.
Full event information is online at www.iff.rocks.
Get more stories like this in your inbox by signing up for IQ Index, IQ’s free email digest of essential live music industry news.