Topping off what has been a record-breaking season for the promoter, 60,000 people attended the farewell performances of Finnish rapper Cheek
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UK-based promoter Senbla and iconic venue Eventim Apollo confirm a second year of Apollo Nights Summer Series, following a successful debut
By Anna Grace on 12 Sep 2019
London-based concert promoter Senbla celebrates the success of the inaugural Apollo Nights Summer Series, which took place from 16 to 20 July in partnership with the 5,000-capacity Eventim Apollo.
The promoter has confirmed that the concert series will return for a second year in July 2020.
The five-night long debut series saw performances from Marc Almond and George Benson, as well as two joint shows from Burt Bacharach and Joss Stone.
Non-dining tickets for the Apollo Nights Summer Series were priced from £39.50 for Marc Almond and £45 for other shows.
Guests could also opt for a dining experience, curated by chef Bryn Williams.
“When I first came to visit the newly restored Apollo, I was struck by what a beautiful venue this really is,” comments Senbla managing director Ollie Rosenblatt. Since opening in 1932, the grade II-listed venue has hosted acts such as the Beatles, David Bowie, Queen, Robbie Williams and Kylie Minogue.
“When I first came to visit the newly restored Apollo, I was struck by what a beautiful venue this really is”
Rosenblatt explains that the idea to “combine the best of food with music” came from viewing award shows at the venue.
“The response and feedback from both consumers and artists have been overwhelmingly positive,” adds Rosenblatt. “For 2020 the aim is to build on this.”
Darren Murphy, general manager of the Eventim Apollo, says he was “delighted” to collaborate with Senbla to put on the concert series.
“It was a rare opportunity to work with a promoter who brings music experiences to life and it was a delight to host the shows with these talented artists in our iconic venue,” says Murphy.
Senbla puts on more than 200 concerts and shows a year throughout the UK. Sony Music Masterworks recently took a majority stake in the promoter, as both look to expand offerings in the live industry.
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