The Nottingham-based ticket agency is targeting more traffic with its newly responsive web presence
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Russia’s Tickets Cloud tests new blockchain ticketing technology, bringing together primary and secondary markets at EDM festival Signal
By Anna Grace on 29 Aug 2019
Cloud-based ticketing platform Tickets Cloud trialled an updated version of its crypto.tickets distributed ledger technology at electronic music festival Signal.
Tickets Cloud launched ethereum-based crypto.tickets in 2017, using the blockchain platform to sell tickets for a 6,000-capacity Kraftwerk concert in February 2018. The newest version of the technology debuted at Signal festival, which took place from 15 to 18 August in Nikola-Lenivets, Russia.
More than 2,000 tickets were transferred using the technology, increasing the data available to organisers by 15%. Festivalgoers were also able sell unwanted tickets through the platform, with organisers receiving a cut for tickets sold on for higher than face value.
Each ticket was distributed with a unique, dynamic QR code to a Tickets Wallet, available on Android and Apple smartphones. All transactions were recorded in a distributed blockchain registry, providing access to the ticket’s “history” and owner information.
“We wanted to save our customers from issues like fake tickets and scams happening around the resale of tickets, and we also wanted to streamline ticket purchase and admission, making it safe and convenient,” says Sergeev Fadeev, CEO and founder of Signal Festival.
“We like to implement new exciting technologies so we decided to experiment with smart tickets, and we were not disappointed,” adds Fadeev.
“We like to implement new exciting technologies so we decided to experiment with smart tickets, and we were not disappointed”
Festival organisers were able to send messages to attendees, notifying them of any schedule changes or sending greeting from artists. Data from the app allowed organisers to identify the most engaged fans, offering promotional opportunities for future events.
Over 250 valid ticket holders communicated with each other via a chat room, arranging meet-ups, exchanging gig photos and swapping performance opinions.
“Every festival, every musical event unites like-minded people, and that’s why we’re focused on the social component of our app,” says Egor Egerev, founder of Tickets Cloud and сrypto.tickets.
Tickets Cloud currently sells tickets using crypto.tickets technology to more than 30 local events in Russia and is preparing to launch the technology at its first events in Europe and the USA.
Crypto.tickets can be integrated with any ticketing system, with Eventbrite already offering the necessary integration, in addition to Tickets Cloud.
Speaking to the International Ticketing Yearbook 2018, Tickets Cloud founder and managing director of the Moscow Ticketing Forum, Katerina Kirillova, told IQ that crypto-tickets were the “antidote to illicit resale”.
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