Sheeran extends record-breaking streak in Iceland

Ed Sheeran played two shows in the Icelandic capital of Reykjavik this weekend to record crowds, as the mammoth ÷ (Divide) tour shows no sign of slowing down.

Almost 50,000 people attended the AEG Presents/ Sena Live-promoted shows at the Laugardalsvöllur stadium on 10 and 11 August.

The shows became the biggest in the country’s history, with attendance equating to one in seven of the total Icelandic population.

The feat is the latest in a series of records for the singer’s Divide tour, which became the highest-grossing tour ever on 2 August. On its conclusion, more than 8.5 million people across 43 countries will have seen Sheeran perform on the tour, making it the most attended of all time.

“Though the biggest tour in history is coming to an incredible crescendo the records keep coming for Ed,” says AEG Presents senior vice president of international live music, Simon Jones.

“These historic shows in Iceland were like nothing I have ever seen”

“These historic shows in Iceland were like nothing I have ever seen. They completely took over the country with Sheeran fever at its peak. It was absolutely a national event and the scale of the shows relative to the population was colossal.”

Earlier this year, AEG Presents promoted the singer’s first-ever headline shows in South Africa, breaking previous tickets sales in the country by 30,000.

Sheeran also put on the biggest-ever concert in Finland, playing two shows promoted by FKP Scorpio’s Fullsteam Agency in Helsinki to 108,000 fans.

Other highlights for AEG Presents in the past year include Hugh Jackman playing six nights at the O2 in London and Shawn Mendes’ arena tour. A European tour with Khalid is set for the autumn.

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