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“I am very excited by the idea of doing Rock in Rio in Chile”: Roberto Medina looks to Santiago, Chile to expand festival’s presence in Latin America
By Anna Grace on 27 Aug 2019
A Chilean edition of Brazilian mega festival Rock in Rio is in the works for 2021, confirms festival founder Roberto Medina.
Rock City-promoted Rock in Rio, founded by Medina in 1985, is the second highest-grossing festival in the world and the largest in South America. Rock City, in which Live Nation recently upped its shareholding to a majority stake, also operates a sister event in Lisbon, and formerly in Las Vegas and Madrid.
The Santiago de Chile edition marks the first expansion of the Rock in Rio festival brand within the Latin American region. Medina estimates investment needed for the new festival to be “nearly $150 million”.
The four-day event is billed for October 2021, just after the flagship Rio de Janeiro festival, with “practically the same line-up”. Drake, Foo Fighters, Bon Jovi, Iron Maiden, Pink and Muse are among those playing Rock in Rio this year.
“Chile is a calm country with a stable economy, it seems like a logical step,” Medina told Chilean newspaper La Tercera. “800,000 people live in Lisbon, whereas Santiago has five million inhabitants in a country with a much bigger economy than Portugal.”
“Chile is a calm country with a stable economy, it seems like a logical step”
Medina also cites “great political and economic stability” in neighbouring Argentina as a major deterrent for a potential Argentinian branch.
“[Chile’s] proximity to Brazil is a positive,” states Medina, saying “almost 200,000 people” miss out on tickets for the Rio edition each year. Fans now have the option to attend the sister event a four-hour plane ride away. According to Medina, acts have traditionally played solo concerts in Santiago after their Rock in Rio appearance.
Medina also cites the positive economic impact the festival would bring to Santiago, estimated to be US$500 million over the four days.
Lollapalooza Chile, which has taken place in Santiago since 2011, is not viewed as competition for the Rock City festival. “The scale and approach [of the two events] are different,” explains Medina.
Rock in Rio takes place from 27 to 29 September and 3 to 6 October in Barra Olympic Park. Tickets will be available soon via Festicket.
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