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Marshmello, Kane Brown to perform live in immersive VR

“A huge milestone for music entertainment”: closing show of GMA’s Summer Concert Series to be broadcast live in virtual reality via MelodyVR

By Anna Grace on 27 Aug 2019

Marshmello, Kane Brown to perform live in VR

Marshmello and Kane Brown


An upcoming performance by Marshmello and Kane Brown will be broadcast live to fans on US television and in virtual reality (VR), thanks to a collaboration between ABC’s Good Morning America (GMA) TV show and MelodyVR.

Marshmello and Kane Brown, who collaborate on the single ‘One Thing Right’, are performing at the GMA Summer Concert Series on Friday 30th August at Rumsey Playfield, New York. BTS, Ellie Goulding, Blink 182 and Pitbull are among acts to have played the GMA series this year.

Using the MelodyVR app, fans will be able to watch the free-to-stream performance live in VR on their phones or tablets. The show will be broadcast from multiple angles, allowing fans to select their vantage point – be it onstage, from the front row or in the midst of the crowd.

“We are thrilled to be working with the ABC team, to help deliver the closing GMA 2019 Summer Concert as a unique broadcast in virtual reality,” says MelodyVR founder and chief executive Anthony Matchett.

“We are thrilled to be working with the ABC team, to help deliver the closing GMA 2019 Summer Concert as a unique broadcast in virtual reality”

“This partnership represents a huge milestone for music entertainment – making live music accessible in person, on national television and in VR around the world, simultaneously.”

Marshmello, who earlier this year played a record-breaking in-game Fortnite concert, says he is “stoked” that fans will be able to watch live in virtual reality.

“I can’t wait for crowds in the park, on TV and at home in VR to come together for this,” says the EDM star.

Launched in 2018, MelodyVR has teamed up with artists including Post Malone, Fall Out Boy, Liam Payne, the Streets and the Chainsmokers.

The GMA performance will be accessible to any smartphone user in 360-degree video. A fully immersive VR experience will be available to owners of Samsung Gear and Oculus VR headsets.

The broadcast will begin at 8.15 a.m. local time (ET).

 


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