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Live Nation Finland appoints new MD

Tomi Saarinen, most recently marketing director of Sony Music Finland, takes the top job at one of Finland's big-two promoters

By Jon Chapple on 13 Aug 2019

Tomi Saarinen, Live Nation Finland

Tomi Saarinen joins from Sony Music

Live Nation Finland has appointed Tomi Saarinen as its new managing director, succeeding outgoing MD Nina Castrén.

Saarinen, who started work in Live Nation’s Helsinki office yesterday (12 August), was formerly marking director of Sony Music Finland. He has also worked at Finnish radio stations YleX and NJR.

“It’s great to be part of a top team that has recently performed spectacularly with Muse and Metallica, as well as several other gigs over the Finnish summer,” comments Saarinen. “We will continue to produce high-quality, memorable events and develop our artist roster.

“We want to be the best partner for artists, and enable them to develop to their full potential, while providing Finns with ever-more exciting experiences. I thank Live Nation for this great opportunity.”

“We want to be the best partner for artists and enable them to develop to their full potential”

Castrén, who is stepping down for health reasons, adds: “I leave Tom with a strong, stable and successful market leader. […] I am proud of the company, and I believe Tom will continue to increase its success with his input.”

According to IQ’s most recent Finland market report, Live Nation Finland and FKP-owned Fullsteam are the country’s two leading promoters.

Risto Juvonen, founder of Welldone Agency and Promotions, which became Live Nation Finland, stays on as the company’s chairman.

“The company is very grateful to Nina for her contribution, both as MD over the last nine years and throughout her 20-year career,” he says. “Her legacy provides Tom with a solid foundation from which to develop Live Nation’s market leadership.”


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