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Good news for Keychange as EU pledges €1.4m

PRS Foundation’s Keychange initiative receives European funding as the programme gets ready to unveil its next steps

By Anna Grace on 08 Aug 2019

Keychange receives EU funding

Keychange ambassador Kate Nash

image © Gina Canavan

Gender balance initiative Keychange has received €1.4 million in funding from the European Union’s Creative Europe programme.

Launched in 2017 by music charity PRS Foundation, over 250 music organisations and festivals have signed up to the Keychange pledge to achieve gender-balanced line-ups by 2022.

With the new funding, the programme is ready to enter into its second phase, which will span from September 2019 to 2023.

Details of ‘Keychange 2.0’ will be presented at Reeperbahn festival by the event’s chief executive and Keychange co-founder Alexander Schultz, along with programme ambassadors Kate Nash and Barbara Gessler of the European Commission on Thursday 19 September.

Reeperbahn, which takes place form 18 to 21 September in Hamburg, Germany, will lead the next phase of Keychange, working closely with PRS Foundation, Sweden’s Musikcentrum Öst, Iceland Airwaves, Tallinn Music Week / Shiftworks in Estonia and BIME Festival in Spain.

“The transformative power of Keychange is visible and increasing”

New partners include Oslo World festival in Norway and the Society of Authors, Composers and Publishers of Music (SACEM) in France.

Christina Schäfers, head of programming at Reeperbahn and project lead for Keychange, comments: “The transformative power of Keychange is visible and increasing. Within the next four years we will focus on concrete aims and measures to keep on creating a better, more inclusive music industry.

“Since culture has always been a source of inspiration for necessary change, we look forward to inspiring and be part of the future of our society.”

In November 2018, Keychange released its manifesto for change at the European Parliament in Brussels, with the aim of increasing the representation of marginalised genders in the music industry.

Primavera Sound and Iceland Airwaves are among the music festivals to have already fulfilled their Keychange pledge.


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