"One of the great names of the UK events industry" is under new ownership, joining Mobile Promotions and BluePeg in the David Walley stable
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Event specialists Mobile Promotions, Star Events, Bluepeg and Beautiful Minds merge under Walley ownership to become multi-purpose Star Live
By Anna Grace on 01 Aug 2019
David Walley-owned events businesses Mobile Promotions, Star Events, Bluepeg and Beautiful Minds have merged to become Star Live, a full-service live event and brand experience company.
All business were acquired by Walley, chief executive of corporate event organiser Mobile Promotions, in the last 18 months. The founders of the four businesses will form part of the Star Live senior management team.
Star Live offer a wide range of event services, including staging, crewing, creative sponsorship management, event production and brand activation.
UK-based stage and event structure supplier Star Events was the latest addition to the Walley portfolio, acquired last week.
“We have brought together four companies with a clear vision: to be the full-service live event and brand experience partner for all our clients”
Walley bought up Bluepeg, a brand partnership agency working predominantly with music festivals, in October 2018, along with staffing company Beautiful Minds.
“This is a logical and exciting step for us,” says Walley. “We have brought together four market-leading companies with a clear vision: to be the full-service live event and brand experience partner for all our clients.
“Our new brand identity reflects our heritage combined with a contemporary mindset, fully focussed on creating world-class experiences for our clients and their audiences.”
The new name and brand identity will be adopted by all businesses with immediate effect.
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