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BTS management company Big Hit Entertainment expands presence in music gaming sector with Superb purchase
By Anna Grace on 19 Aug 2019
Big Hit Entertainment, the agency behind K-pop stars BTS, has acquired Seoul-based music game company Superb.
Superb will retain its management team and “maintain its unique colour and independence as a game company.”
Through the acquisition, Big Hit expands its reach into music-based game development and services. Superb will capitalise on the entertainment company’s music and intellectual property to create games.
Big Hit chief executive Bang Shi Hyuk says he believes that the gaming industry “will create a strong synergy” with the music industry.
“We believe that Big Hit will especially thrive in the two industries, so we have been looking into many different opportunities. We believe this acquisition will bring a positive value and more possibilities for both companies, as well as the multi-labels that Big Hit is expanding into,” says Bang.
“We believe that Big Hit will especially thrive in the two industries, so we have been looking into many different opportunities”
Bang adds that Big Hit will continue its partnership with Korean game publisher Net Marble, which developed the game and mobile app BTS World.
Superb’s co-chief executive Kim Sun Haeng states that Big Hit is “revolutionising the music industry’s business model” and believes the deal “will be a new opportunity” for the gaming company.
“Superb has been focusing on creating new ways of having fun by combining music and games,” says fellow co-chief executive Oh Min Hwan, “through both parties’ revolutionary content and development ability, we will work to create content that lives up to expectations of global users.”
Founded in 2016, Superb has released rhythm-based game Pianista for mobile and Nintendo Switch and Yumi’s Cells with Naver Webtoon.
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