The latest industry news to your inbox.


I'd like to hear about marketing opportunities


I accept IQ Magazine's Terms and Conditions and Privacy Policy


‘A space of music discovery’: New ADE boss talks first year

Mariana Sanchotene, director of Amsterdam Dance Event, on the future of the world’s largest electronic music event

By Anna Grace on 30 Aug 2019

Mariana Sanchotene on the future of ADE

Amsterdam Dance Event 2018

image © ADE

The 24th edition of Amsterdam Dance Event (ADE) will take place under new leadership, as director Mariana Sanchotene looks to boost daytime offerings, incorporate different art forms and explore the crossover between music and technology.

From 16 to 20 October, ADE festival and conference will take over the concert halls, clubs, and theatres of the Dutch capital. More than 2,500 artists and 600 speakers are expected to take part in the event.

“ADE is massive, it really is mind blowing to be in charge,” Sanchotene tells IQ ahead of her first year leading the event. “The planning is going well so far and it is looking like we will have a strong programme this year.”

The festival recently released its second wave of artists, with DJs Avalon Emerson, Peggy Gou and Carl Craig joining previously announced acts Martin Garrix, the Black Madonna, New Order, Carl Cox and Helena Hauff.

A record 400,000 people attended ADE last year, but Sanchotene states the event has no ambition for growing attendance further.

“We are staying with the same number of venues [140] as last year and expect to match attendance,” says the ADE boss, explaining that the city of Amsterdam is “overwhelmed” by visitors as it is.

“My advice to anyone attending ADE is to experiment with new artists”

“The focus is on increasing artistic quality and on growing the day programme in particular to showcase the crossover between electronic music and different cultural forms such as the visual and performing arts,” explains Sanchotene.

The crossover between different musical styles is important for the ADE director too, who believes that people are “more curious” these days and more likely to deviate from what they know.

“My advice to anyone attending ADE is to experiment with new artists. Don’t just go for the usual suspects, really dig into what new talent is on offer,” Sanchotene tells IQ. “ADE is a space of music discovery – I am very much looking forward to seeing how all the acts turn out.”

The 2019 conference will focus on the celebration of 100 years of electronic musical instruments, with exhibits of old equipment and experts speaking about antique gear. The event will also look to the future with an exploration of how technology is shaping the industry, particularly of how augmented reality and gaming are interacting with electronic music.

Health will also be another important topic at the conference, with panel discussions on wellbeing and relaxation spaces to “remind people of the balance” between work, socialising and rest.

Tickets for ADE 2019 are available here, priced at €450 for a five-day festival and conference pass and at €300 for a four-day conference-only pass. Prices go up on Sunday 1 September.


Get more stories like this in your inbox by signing up for IQ Index, IQ’s free email digest of essential live music industry news.

Comments are closed.