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Ticketmaster’s Universe to launch in Spain

Universe Spain, the latest localised version of the TM-owned self-service ticketing platform, is set to debut later this year

By IQ on 19 Jul 2019

Mercury Wheels used Universe Spain parent Ticketmaster to sell out Sam Smith's show at WiZink Center, Madrid, in October

Mercury Wheels used Ticketmaster to sell out Sam Smith's show at WiZink Center, Madrid, in October

image © Wilma Lorenzo

Universe, the Ticketmaster-owned DIY ticketing service, will launch in Spain in late 2019.

Canadian-born Universe (formerly Uniiverse) was acquired by Live Nation/Ticketmaster in 2015, and opened its first European office, in London, the following year. It went live in the Netherlands at the start of 2019, at showcase festival Eurosonic Noorderslag (16–19 January).

Eugeni Calsamiglia, CEO of Ticketmaster Spain, says the company is “constantly working to adapt its sales systems to every need posed by customers and artists. Universe is going to be a perfect alternative for promoters who organise single events such as exhibitions, trade shows and small concerts.

“Universe is going to be a perfect alternative for promoters”

“It’s an ecommerce solution that meets the needs of many organisers who prefer to control the process of ticket sales themselves.”

According to the International Ticketing Yearbook 2018, Ticketmaster is the largest primary ticket seller in Spain, while Universe-rivalling digital tools that allow promoters to sell their own tickets online, such as Onebox and Wegow, are growing in popularity.


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