The Canadian band, who haven't been seen in public since 2014, will play just two European festival dates this year
Sign up for IQ Index
The latest industry news to your inbox.
Supported by a team of nurses, mums-to-be will have the best seats in the house at next week's festival in Lisbon
By Jon Chapple on 01 Jul 2019
NOS Alive will introduce the world’s first ‘safe space’ for pregnant women at an major festival at next week’s event.
Expecting music fans can book their free place on a viewing platform facing the festival’s main stage, providing them with a perfect view and comfortable space in the middle of the 55,000-strong crowd.
Mums-to-be also get comfortable seats with cushions and blankets, and dedicated healthcare from a team of nurses, while they watch acts including the Cure, Bon Iver, Mogwai, the Chemical Brothers and the Gossip at the Portuguese festival, which takes place near Lisbon from 11 to 13 July.
“At NOS Alive we are proud to introduce the world’s first viewing platform for pregnant women at an international festival,” says the festival senior booker and CEO, Álvaro Covões. “It’s a unique opportunity for new mothers who love music to help make their festival experience the best one.
“Why should you compromise your lifestyle in any way when you’re pregnant?”
“Having children and becoming a mum is a magical thing on one level, and on another it’s part of every day life. In this day and age, why should you compromise your lifestyle in any way when you’re pregnant? If you’d like go to see your favourite bands this summer when expecting, you can do so with total ease and comfort at our event in Lisbon.”
Pregnant fans can book for themselves, plus a companion, on a per-set basis. Limited places are available to book here now.
The safe space for pregnant women joins another new initiative this year, which will bring the festival in line with the 2030 UN treaty it signed last year to enhance environmental sustainability and visibility.
Other artists playing NOS Alive 2019 include Thom Yorke, Grace Jones, Idles, Sharon Van Etten, Marina, Hot Chip, Vampire Weekend, Jorja Smith, Cut Copy, Weezer and Smashing Pumpkins.
Get more stories like this in your inbox by signing up for IQ Index, IQ’s free email digest of essential live music industry news.